Audi’s New “Truth in Engineering” AD campaign


Audi USA is Celebrating it’s history and brand innovation through a series of new Television commercials.

The German Automaker Audi with its slogan “Vorsprung durch Technik”, when  translated into American english  is , “Truth in Engineering”, is showcasing it’s history and innovations through it’s tagline “Truth in Engineering” campaing with one 60 second  and four 15 second commercials, paying homage to the heritage and spirit of the century -old brand.

The 60 second advert tells the story of the brands history and innovation in the racing world. The Ad honours the individualism and can do attitude that mad Audi excel at engineering resulting in amazing motorsport success with the quattro system in rallying, and the diesel-powered Le Mans racers in the modern era.

“Our new campaign further defines Audi’s tagline ‘Truth in Engineering’ in a dramatic, memorable way,” said Loren Angelo, Director of Marketing, Audi of America. “The campaign brings to life Audi’s stories of bravery, such as pioneering quattro AWD technology over 30 years ago, choosing aluminum over the industry standard of steel in our frame development, leading LED lighting innovation, and being the first to race and win the 24 Hours of Le Mans with a TDI clean diesel engine. It’s an homage to the spirit of innovation that has made Audi the award-winning brand it is today.”

 Via : Luxury Daily

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