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Luxury: To Go or Not to Go Online? Let us help you! |
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27 July 2010
While some of the luxury brands are still sticking with tradition and refusing to move into the online world of selling products, many other luxury brands has proven that luxury and social media may be the perfect match. It's taking a while for some brands to step up to this new phenomenon.
Although luxury is all about the heritage, the in-store face to face
experience, the touch and feel of the product and interior design of the
store, the online world is yet another ‘distribution’ channel that can
also offer the same experience and interactive relationship between the
consumer and the brand.
Although steeped in tradition, luxury labels must evolve with this new
phenomenon in order to reach new consumers who may not be able to
venture near a store or instead prefer the comfort of online shopping.
We don’t need to go into the Gen Y conversation, as we know how
internet-savvy this generation is, but if luxury brands want to be
sustainable they need to offer their product online. And, despite
criticism, this online experience can be just as valid as any
face-to-face interaction.
If you're interested in going this route but do not want to go through the hassles, designing, etc of an online store, do not hesitate to contact us to list your product with us.
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