Vivid is a Cape Town based Marketing and PR Agency, specializing in International Luxury Brands. Anina Malherbe started Vivid in 2007, after spending many years in the luxury retail environment, in the areas of Marketing, Design, General Management, Merchandise Management and Retail Management. Her intimate knowledge of the essence of luxury brands and the mind of the luxury consumer, allows her to design strategically aligned campaigns and consumer centered solutions that are ultimately created to grow her clients' brand's perception and positioning in the market place. Vivid's success at executing memorable publicity campaigns, powerful marketing solutions and high profile events have ensured the support of some of the world's most prominent luxury brands, such as Gucci, Burberry, Patek Philippe, Boating World (Fairline Yachts), Limeline Interiors and Gerani Exclusive Italian Menswear. But the success of Vivid Luxury Marketing is largely due to Anina's personal involvement with every aspect of the business and the fact that her team is small, flexible and extremely knowledgeable. This not only ensures value for money for her clients, but also a hands-on and passionate approach to every project they undertake. Vivid's services include Marketing Strategy, Publicity and Public Relations, Media Strategy, Planning and Buying, Creative Campaign Development as well as High-end Event Management.