Swiss watchmaker Jaeger – LeCoultre targets female Consumers

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Swiss watchmaker targets female consumers through it’s emotional add campaign. Jaeger- LeCoultre is adding to its Rendez-Vous & Renverso woman’s collection, to appeal to todays modern woman in celebration of the brands 180th anniversary.

Jaeger- LeCoultre in collaboration with Ms. Diane Kruger launched the short film “Reinvent Yourself” which focuses on the multifaceted personalities of women.

Reinvent Yourself Film  

The Art- Deco inspired Celestial, Rendez-Vous Tourbillon Night & Day and Rendez-Vous Perpetual watches are some of the new additions to the Rendez-Vous collection line.

PUSHES-_0008_RDVCelestial37-5mm

Celestial Watch

The Grande Reverso Lady Ultra Thin and the  Reverso Cordonnet Duetto, also inspired by Art Deco,with a contemporary twist are the new editions to the Reverso collection line.

Jaeger-LeCoultre-Grande_Reverso_Lady_Ultra_Thin_Duetto_Duo_PG

 

For more information see: Jaeger-LeCoultre

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