Beautiful and Functional
Wearables, like smart watches and fitness trackers, mostly emphasise technology over fashion. People now want something that looks good while still getting the job done. Tag Heuer, Bvlgari and Fossil have both brought out fashionable smart watches, while Bezel and Bytes have introduced fashionable clip-ons for the Fitbit fitness trackers. Bulgari has gone a different route, focusing on the security rather than a smart watch, utilising NFC technology that connects to cars and smart phones so that only the wearer is provided with access.