Belvedere Vodka and (RED)™ team up to Make a Difference

Belvedere, the world’s first super premium vodka, announced its partnership with (RED)™. The launch of the Special Edition RED bottle is to raise funds for the Global Fund™, which is the world’s leading financer of programs for the fight against HIV/AIDS in Africa.

 

Fifty percent of profits from the sale of Belvedere RED Special Edition will be donated to the Global Fund™ to provide HIV/AIDS therapy in several African countries. Starting in 2011, consumers are encouraged to help eliminate HIV/AIDS through a simple purchase of Belvedere RED Special Edition, available in 700ml, 750ml, 1 litre and 1.75 litre bottles from 1st September 2011 but won’t be on sale in South Africa. However, there will be an exciting Belvedere RED campaign taking place later on this year where this exclusive Special Edition bottle could make an appearance… so keep your eye’s and ears open for more details…

In addition, the multi-platinum, award-winning recording artist, Usher, has teamed up with Belvedere to raise awareness for the issue of HIV/AIDS. He performed at the invitation-only concert to unveil the special-edition RED bottle, which carries the message “Help Save Lives”. Emphasis on the need for consumers to unite and support programs that offer education and medication in Africa through the Global Fund™ has a big role to play in this partnership.

The Belvedere RED bottles will contain the exact same premium vodka as the regular Belvedere, which was introduced to North America in 1996.

Both (RED)™ and Belvedere Vodka are unanimous in their objective to empower global consumers to help eliminate HIV/AIDS with Belvedere RED Special Edition. Distilled exclusively from the finest Dankowskie Gold Rye and quadruple distilled to create the perfect balance of character and purity, Belvedere Vodka is the true expression of luxury, super-premium vodka.  Tasting notes include:

 

Nose: Faint hint of vanilla along with gentle characteristics of soft cream.
Palate: Full and round with medium body and a naturally smooth, rich and velvety texture. Some light vanilla notes swaying between sweet and savoury, with a hint of white pepper and spice.
Finish: Good length with notes of almond, clotted cream and some faint Brazil nut characteristics.

About Belvedere Vodka
First introduced to North America in 1996, Belvedere Vodka was the first to create a new standard for excellence in the vodka category and is credited with creating the luxury vodka segment. Today, Belvedere’s distinctive character and uncompromising integrity are recognized internationally by discriminating vodka enthusiasts, who appreciate its all-natural, additive-free character. Made entirely from Dankowskie Gold Rye and blended with water from its own pristine source, Belvedere Vodka’s taste profile is distinctively soft with a subtle sweetness and naturally smooth, clean finish.

In 2009, the Belvedere Macerations (Citrus, Orange, Black Raspberry) were the most awarded Vodkas in the annual Vodka Masters competition, prevailing over the 116 vodkas that were entered in the blind tasting.

Belvedere Vodka is available in top nightclubs and restaurants around the world and at all fine wine and spirits retailers.

About (RED)™
(RED) ™’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate HIV/AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Belvedere Vodka, Bugaboo, Converse, Gap, Emporio Armani, Hallmark, Dell, Nike and Starbucks. For more information, visit http://www.joinred.com/

About The Global Fund
The Global Fund is a unique global public/private partnership dedicated to attracting and disbursing additional resources to prevent and treat HIV/AIDS, tuberculosis and malaria. This partnership between governments, civil society, the private sector and affected communities represents a new approach to international health financing. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts dealing with the three diseases. Since its creation in 2002, the Global Fund has become the dominant financier of programs to fight AIDS, tuberculosis and malaria, with approved funding of US$ 18.4 billion for more than 600 programs in 144 countries. To date, programs supported by the Global Fund have saved 4.5 million lives through providing AIDS treatment for 2.3 million people, anti-tuberculosis treatment for 5.4 million people and the distribution of 88 million insecticide-treated bed nets for the prevention of malaria.

For further information on (BELVEDERE)RED or for product information, visit
www.facebook.com/belvederevodka

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