Louis Vuitton to enter the fragrance market

According to Women’s Wear Daily, French luxury house Louis Vuitton will start working on its debut scent early next year…


Its “nose” will be none less than the third-generation perfumer Jacques Cavallier-Belletrud, who previously created Stella by Stella McCartney, Dior Addict, and Jean Paul Gaultier Classic, among many others.

Cavallier-Belletrud “is said to be a specialist in using natural, raw materials,” while Louis Vuitton “has recently been investigating rare, almost-extinct flowers in France.”

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