Louis Vuitton to enter the fragrance market

According to Women’s Wear Daily, French luxury house Louis Vuitton will start working on its debut scent early next year…

louis-vuitton-coppola

Its “nose” will be none less than the third-generation perfumer Jacques Cavallier-Belletrud, who previously created Stella by Stella McCartney, Dior Addict, and Jean Paul Gaultier Classic, among many others.

Cavallier-Belletrud “is said to be a specialist in using natural, raw materials,” while Louis Vuitton “has recently been investigating rare, almost-extinct flowers in France.”

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