Luxlife Fashion Friday: Gucci to Dress Florence Welch

Gucci is pleased to dress singer/songwriter Florence Welch for the North American tour of Florence and the Machine this summer in a wardrobe of outfits designed by Creative Director Frida Giannini. The tour will travel to 17 cities, and for select dates Florence and the Machine will perform as the opening act for U2.


Giannini said, “When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammys earlier this year. I used one of Florence’s songs, ‘Hurricane Drunk,’ to set the mood for my Autumn Winter women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”


Welch added, “I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming US tour. I’m very grateful to Frida, it’s been a wonderful experience and I can’t wait to get dressed for the stage!”


Florence and the Machine’s debut album Lungs was released in July 2009 by Island Records and reached the number one position on the UK Albums Chart. Subsequently the record was certified quadruple platinum in the UK and Ireland, platinum in Australia, and gold in the US, Canada, and New Zealand. The songs, full of Gothic imagery and fairytale flights of fantasy, make for an honest, heartfelt album about love and pain.



Florence and the Machine tour dates:


June 10 Manchester – Bonnaroo Festival

June 12 Berkley – Greek Theatre

June 13 Los Angeles – Greek theatre

June 14  Los Angeles – Greek  theatre

June 17 Minneapolis – Wisner Amphitheatre

June 18 Chicago – Aragon Ballroom

June 20 Philadelphia – Festival Pier

June 22 Baltimore – M&T Bank Stadium with U2

June 23 Boston – Bank of America Pavilion

June 24 New York – Summer stage

June 26 East Lansing Spartan Stadium with U2

June 29 Miami – Sun life Stadium with U2

June 30 Orlando – Hard Rock

July 1 Atlanta – Fox Theatre

July 2 Nashville – Vanderbilt Stadium with U2

July 4 Indianapolis – The Lawn

July 5 St Louis – The Pageant

July 6 Milwaukee – Summer fest


Gucci is available exclusively at GUCCI Boutiques in Cape Town and Johannesburg in Southern Africa. For further information please contact their stores on 021-421 8800 (V&A Waterfront, Cape Town) or 011-784 2597 (Nelson Mandela Square, Johannesburg) or visit

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